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Cadillac logo loses its wreath

By Bill Jacobs Auto | 02/01/2014 at 4:20 PM

Cadillac Logo ChangeCadillac logo change

The Cadillac logo is one of the most iconic in the automotive industry. It not only represents the quality of the brand, but it also is a symbol of American luxury. Like the vehicles in the lineup, the logo needs to adapt to become sleeker, more stylish, and better suited for the present and future of the brand.

The most immediately noticeable change to the logo is the loss of the wreath that was present since the 1960s and was also part of the logo when the company launched in the early 1900s. The new logo completely loses the wreath and sports a substantially leaner version of the logo Cadillac cars have been wearing for the past 14 years.

Cadillac Logo HistoryIt’s been a while since Cadillac revamped their logo and this simple change does a lot as the brand moves into the future and introduces new vehicles like the Cadillac ELR and the next-generation Cadillac Escalade. The brand is going through a lot of exciting changes and the new logo is the perfect representation of where things are heading.

“Just as our vehicles are longer, lower, and leaner, we wanted to make sure that the Crest represented the same kind of brand evolution as our cars,” Cadillac said in a statement.

The new logo debuted with the unveiling of the 2015 Cadillac ATS Coupe at the North American Auto Show in Detroit, although we previously saw the new version of the logo on the Cadillac Elmiraj concept car.

Keep an eye out for the new logo when the first 2015 models begin arriving at our Joliet lot. Although it won’t have much of an impact on the vehicle as a whole, it’s a good indicator as to what year the vehicle is.


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